• Be the Agent of Change

    Inspiring and Empowering Others
    We believe everyone has the ability to take action for the good of their communities.
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Our Mission


This movement will effectuate a cultural shift which will have lasting benefit for all communities.

Our Goals

People Released from Prison
People Served Upon Re-Entry
Scholarships Given
Stories Told
Awards Given
Events Held


Alice Marie Johnson

Founder & Chief Executive Officer

It has been said that from one spark a flame can burst. Alice Marie Johnson’s release from prison has been described as a spark that burst into an unstoppable flame which swept across partisan lines and gave hope to prisoners and many others. Her face has become the face of criminal justice reform.

For years, Alice lived a normal life with no prior criminal record. She was a manager at FedEx, a wife, and a loving mother. But, after an emotionally and financially tumultuous period in her life, and with few options, she made a terrible mistake and became involved in a drug conspiracy. Even though she played a minor role, she was convicted of attempted drug possession in 1996 and sentenced to a mandatory life plus 25 years sentence.




Criminal Justice Reform

We will work to bring deserving prisoners home through clemency and compassionate release and educate the public on reforms needed for the criminal justice system. By using storytelling and media we will bring a human element to the issue and highlight the policies that led to their unjust sentences.


Alice's Re-entry model

Utilizing Alice’s personal experience and knowledge, our program is designed to meet each person’s specific needs. Services will include basic, intermediate and long-term resources to ensure successful re-entry. We will use storytelling and media to highlight the struggles our returning brothers and sisters face. 



We will identify high school seniors who have dedicated themselves to uplifting others or who have incarcerated parents and provide college tuition scholarships to the most exceptional students. We will use storytelling and media to highlight these students and their contribution to their communities, inspiring their classmates and others to take action for good.


stories OF TAG

Behind each of the issues we face are people. By telling their stories and bringing the human element to the forefront, we believe we can build momentum and compassion for the changes we need. This content will become a documentary.


Tag Media

Our media will focus on the work we are doing as a foundation, the issues we care about and will also highlight the contributions of others — individuals, organizations, and businesses — to making our world a better place.  


Tag Awards

On the anniversary of Alice Marie Johnson’s release from prison, we will host an  annual awards event where we recognize others for their contributions to take action for good. 


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